ADIDAS PHOTO 1
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ADIDAS PHOTO 2
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ADIDAS BRAND CENTRE

Herzogenaurach, Germany
Competition
2004

The 13000 sqm building looks like a floating rock symbol of strength and age. This architectural configuration appears impossible to stand, but it is the most natural and compelling way to embody the Adidas slogan: Impossible is nothing. The external shape is easy on the eye. It goes beyond function and becomes a statement for the image of the brand. The organic building is clad in a lightly coloured porphyry veneer and is engraved by three stretched parallel glazed windows, clearly representing the Adidas trademark.
Credits:

Claudio Silvestrin and Giuliana Salmaso with Oliver Kampshoff, Halina Hoffmann, Jana Synowski, model making Claus Dold

structure and facade engineering ARUP London

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