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VODAFONE

shop of the future
competition: 1st prize 2011

1+1=1 won an invited competition held by Vodafone Italia for the design of the Vodafone shop of the future.

The design has been a result of an inside on Vodafone aspirations.

The shop has been conceived as an experience shop characterized by a clear visual order.

This allows the products to stand and the customer to orientate easily in the space.

The goal is to give an emotional customer experience.

Vodafone has decided not to carry on further the development of this design proposal.
Credits:

Claudio Silvestrin and Giuliana Salmaso with Laura Boffardi, Mariasole D’Auria, Andrea Gamba, Silvia Sola

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